I use the word hybrid a lot these days, so I was looking into why it's such a buzzword at the moment. Most of you are in the middle of one or more transformations, sometimes your organization transforms in the way of delivering IT, most of you are in the middle of a business transformation, some really keen organizations combine the two ;-). Hybrid seems to be a state which fits most of these phases and in case of a digital transformation it can actually become a preferred way of operating with constantly changing and functional expanding IT demand.
In my opinion hybrid is also sign that cloud as a service model is maturing, in both private or public delivery models. In the end it's about the services and how to arrange them to your advantage, not cloud as goal. Because organizations are beginning to get more comfortable with the fact of a more distributed landscape, they are looking at improving on the benefits of their hybrid landscape.
All paths of distributed compute workloads (and hybrid is a form of distributed) lead to your organization getting better at staying in control. So first of all you need to know how a more flexible landscape, composed of different services helps to reach your business goals. Once you know what your aim is, you also know the measure of control, flexibility and stability you'll need to arrange. Orchestration is what I call this arranging part, showing that you're in control while delivering the amount of change your hybrid landscape needs to provide for.
Once you are more comfortable with the idea of change and how a more hybrid landscape facilitates you to enable the transformation, you should be able to reap the benefits of an organization equipped for change. Hybrid helps you create the pivot every organization needs to effectively change, faster and with more confidence. If you are looking for a way forward in a complex landscape, with competing IT transformation models, it might help to know that combining the competing strategies into one communicating hybrid strategy is a third option to consider. It translates very well into road maps and is easier to communicate, while keeping focus on the business transformation, rather than a separate IT transformation.